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Introduction – Why I Think Emotional Marketing Works Wonders I’ve spent enough time working with marketing for small business owners to know that facts and features don’t generally win people over. What actually gets through is emotion. It may be…
It’s not merely booking plane flights or reserving hotel rooms; it’s assisting individuals in creating memories that they will have for the rest of their lives. Having been so close to this business, I can confidently state that creating a…
Starting a paper napkins company may seem like a low-risk, low-investment proposition—and in some respects, it is. But that doesn’t mean it’s simple or uncomplicated. In reality, if you’re going to start a business in this sector, you’ll have to…
In the dynamic business world today, one constant is this: people do business with people they trust. Regardless of how innovative your service is or how low your price point can go, unless you become skilled at relationship building, you’re…
In an age that’s fixated on scale, complexity, and doing more, I’ve found a secret: simplicity triumphs. The deeper I explore business—through my own experiences, assisting others, or learning from luminaries—the clearer it becomes that a simple business isn’t just…
If you’re like me, you’ve probably asked yourself a hundred times: How to create campaign that works? I’ve posed that question to myself more than I care to admit. Developing a marketing campaign that actually drives your business — particularly…
Why I Now Swear by Mailchimp’s Free Templates If you’ve ever sat staring at a blank screen wondering how the heck to make your email campaign look good, you’re not alone. I’ve been there too—wasting hours on design, spacing, color…
Introduction: Turning Your Phone Into a Money-Making Machine Come on—our phones are literally in our hands 24 We’re scrolling through social media, watching YouTube, or just killing time, and that tiny little thing is always there. But ever stopped and…
Have you ever sat down with a cup of coffee and thought, “What if I could monetize my interesting hobbies and passions?” I’ve been there too. Life gets busy, and as we pursue paychecks, we lose sight of the fact…
Entrepreneurship is a thrilling experience, but I’ve discovered firsthand that mere excitement isn’t sufficient. I’ve had an experience where I embarked on a venture because I was excited about the idea, only to find out afterward that no one truly…
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