10 Best Ways to Promote Podcast as Beginner

Starting a podcast can be a great way to share your knowledge, opinions, and stories with a wider audience. If you are in a podcast venture, you must be looking for the best ways to promote podcast, which (believe me) is not an easy task. As, with so many podcasts out there, it can be not easy to get your podcast noticed. Here are some tips that I would love you share with you guys for promoting your podcast as a beginner:

Optimize Your Podcast:

Make sure your podcast is set up correctly, including a compelling title, a clear description, and high-quality audio. This will make it more likely that people will listen to what you have to say. What would make your podcast different from others, Content, Yes, but optimization is also important, it’s like you layered a cake so well, and you present that cake in a ceramic jar, where no one can see the layers.

Create High-Quality Content:

Creating high-quality content is key to promoting your podcast. Invest in a good microphone and editing software, and take the time to research and prepare for each episode. This will make your content more interesting and engaging for listeners. Before starting professionally, I would suggest you practice speaking in a microphone, experiment with the software and the editing as well, and ultimately, choose the one, that suits your aptitude.

Use Keywords in Your Title and Descriptions:

Like YouTube videos and blogs, a podcast should also have a proper keyword about which your topic will surround. So I would say that make sure to use keywords in your podcast title and descriptions that accurately describe your podcast’s content. This will make it easier for people to find your podcast when they search for related keywords. It is really important for the SEO of your podcast, and thus you can differentiate your podcast from the other podcasts.

Submit Your Podcast to Podcast Directories:

Podcast directories such as Apple Podcasts, Spotify, and Google Podcasts(now going into YouTube music) make it easy for listeners to discover new podcasts. Submit your podcast to as many directories as possible to increase your visibility. I started listening on Google Podcasts, and they have a treasure of the best podcast channels in the world, if you submit your podcast there, its value will automatically increase.

Share your Episodes on Social Media:

Share your episodes on your social media accounts and encourage your followers to listen and share your episodes. I would advise you to create a separate account with the name of your podcast on different social platforms, especially on the best social media to promote podcast, like X, and Instagram. It will be good for SEO and the visibility of your podcast. This is necessary, in this way, you can get a free potential audience from social media.

Create a Website for Your Podcast:

Having a website for your podcast can help you promote your episodes, show notes, and any other information related to your podcast. If you have a website of your own, you can add a separate podcast section or page to that website, you don’t need to create a separate website from scratch just for your podcast. If you have been following “The Verge” blog, you can see that they are doing the same thing. This is one of the free and best way to advertise podcast.

Create Show Notes for Each Episode:

Show notes are a great way to provide more information about your episodes, including links, images, and other resources. This can help listeners find more information about the topics you’re discussing and can also help with search engine optimization. If you are listening to any podcast, you can see there will be detailed notes at the end of that podcast, those notes discuss what you will get to listen to from this podcast and how that will be beneficial for you. I think that means a lot especially if you are new to podcasts.

Consistent Schedule for New Episodes:

Create a consistent schedule for releasing new episodes. This will help you build an audience and keep them coming back for more. Do not randomly upload your podcast, your listeners will not remain the same, I get that, Sure, In the beginning, you can do experiments to find one which days are best for you to do podcast uploads, it is Friday, and Monday in most common, but if have some special niche, that could be a different case for you. But, once, you find out, stick to it, and make it consistent.

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Collaborate with Other Podcasters:

Collaborating with other podcasters is a great way to promote your podcast. Reach out to other podcasters in your niche and see if they would be interested in collaborating on an episode or co-promoting each other’s podcasts. You can do a podcast together to find out if your listener likes that, it worked for a lot of other podcasters. Think of it, as a separate venture, You can look out for a new topic or niche you both have expertise in and can work together on it.

Engage with Your Audience:

Last but not least, engage with your listeners by responding to comments and feedback. You can ask them questions at the end of the podcast, to make them participate, you can ask them if they have any queries or misunderstandings with the concept. In this way, you can make them come in the next episode to answer their queries, stay honest with them and they will keep coming back for more. And I think this is the best way to advertise a podcast.

That’s a wrap fella. I hope this article “best way to advertise a podcast” was helpful for you guys, if yes, do let me know in the comments, See you in the next one, Thanks for Reading, and at the end,

Take Care!