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Have you ever wondered why certain products fly off the shelves while others—equally as good—sit there doing nothing? I’ve been there. I’ve rubbed my head more times than I can count, wondering what small levers can get potential customers to…
The Power of Your LinkedIn Profile — More Than Just a Resume Let’s get real—your LinkedIn profile is more than a virtual CV. It’s the pulse of your professional brand in the modern employment landscape. When I initially took my…
Let me be honest with you—I was totally lost when I first began working on creating a free email list. There is so much information available, and most of it is textbook-sounding advice. I wanted something tangible, something real. If…
Sailing a startup and starting one is usually likened to sailing in unknown seas, encountering unanticipated storms en route. What most entrepreneurs are not expecting is that sometimes the toughest barriers do not lie with external market pressures, money limits,…
1. Why Defining Your Ideal Customer Profile Is a Game-Changer Defining your Ideal Customer Profile (ICP) is the key to all successful client acquisition plans. Without knowing who you wish to serve, your marketing efforts are disjointed, your message is…
Understanding your types of customers is the key to lasting business success. There are customers who are exponentially worth more than others, and understanding how to recognize and cultivate these relationships can propel your brand significantly ahead of the competition.…
When most people consider “how to sell online course”, they immediately think that they must have a professional website to start. Having a website is beneficial in the long term, but it’s definitely not necessary to start making money from…
In the digital world today, trust is the most precious currency. And though companies spend fortunes on slick graphics, marketing language, and advertising, what actually makes someone click “Buy Now” is hearing another person’s story. That’s where a separate testimonials…
Let’s face it—marketing isn’t about making things look nice anymore. It’s a war out there. I found that out the hard way when I walked into my first position as a manager. What I envisioned to be a creative heaven…
Opening a small business was one of the best yet most challenging decisions I have ever made. Similar to most entrepreneurial hopefuls, I was motivated and passionate—yet I found out that motivation alone won’t protect you against the numerous small…
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