Pinterest images have over 100 million users, making it the third most popular social network in the world. Like Facebook and Twitter, Pinterest provides an excellent opportunity to attract new customers to your e-commerce site or Etsy shop by showing off your products in creative ways that generate interest, excitement, and desire. Here are seven ways you can use Pinterest images to increase your e-commerce traffic and sales.
1) Use Good Pins
Good pins are the key to getting free traffic from Pinterest. When you use good pins, people are more likely to see them and click on them. Here are some tips for creating a good pin. Make sure your images are high quality and clear. No one wants to click on a blurry image. Use bright, eye-catching colors. Include text on your images. This can be the name of your product or a short description.
2) Pin on Wednesdays
According to a study by Curalate, pins that are posted on Wednesdays receive the most engagement. And since traffic from Pinterest can mean big bucks for your e-commerce site, it’s worth taking the time to ensure your pins are being seen by as many people as possible. Here are a few tips for using Pinterest images to increase your e-commerce traffic:
1) Create themed boards with high-quality images related to your products or business.
2) Include text overlays on images with descriptions of what is shown in the image and links back to product pages or landing pages where potential customers can purchase items they see in the image.
3) Track Your Results
In order to make sure your efforts are paying off, it’s important to track your results. You can do this by looking at your website’s analytics to see how much traffic is coming from Pinterest. If you see a significant increase, then you know your efforts are working. If not, then you may need to adjust your strategy.
4) Pin Different Types of Products in Different Categories
If you want to get free traffic from Pinterest, you need to start by pinning different types of products in different categories. This will help you attract a wider range of potential customers, and it will also give you a chance to show off all the different types of products that your e-commerce site has to offer. Plus, if you can get people interested in multiple products, they’re more likely to visit your site and make a purchase.
5) Know Which Day Gets the Most Clicks
You can use a tool like Google Analytics to track the traffic coming from Pinterest. From there, you can see which days get the most clicks and traffic. You can also use this information to adjust your pinning schedule accordingly. For example, if you see that Wednesday gets the most clicks, make sure to pins more often on Wednesdays. By doing this, you’ll be able to increase your e-commerce website traffic from Pinterest.
6) Advertise on Pinterest
You can use Pinterest ads to target new and existing customers with product recommendations, or promoted pins. You can also use Pinterest analytics to track the success of your ads and optimize them for increased engagement. And since people who shop on Pinterest are typically looking to buy, advertising on Pinterest can be a great way to increase traffic and sales for your e-commerce site.
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7) Tell People About it!
The important step is to tell people about it! You can do this by creating a blog post and including Pinterest images that link back to your website. Make sure to include a call-to-action in your blog post, telling readers to visit your site. You can also share your blog post on social media, using hashtags and tagging relevant accounts. If you have an email list, be sure to send out a blast about your new product or service.